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Marketing and Collateral

Overview

Marketing materials should accurately describe Subscriber card program offerings, utilize clear and conspicuous language to ensure applicants and/or cardholders understand important terms about the card offering (ie. the costs associated with having and using the card), and ensure fairness in the marketing practices of the program.

General guidance when it comes to these materials is that all customer facing materials must be reviewed and approved by Highnote and its Bank Partner. To submit marketing materials, Subscribers must email documents to collateral-review@highnote.com prior to production or use.

Definitions

  • Marketing Material: Any digital or printed materials used to communicate, promote, or disseminate information about a Card Product
  • Bank Partner: The Highnote bank sponsor who approved of the Subscriber Card Program
  • Subscriber: A bank approved Highnote customer that is offering a specific Card Product
  • Account Holder, Card Holder, Customer, or End User: Any person or business entity to whom a card is issued and has agreed to the obligations set forth in the Subscriber Cardholder Agreement
  • Network: Refers to Visa or MasterCard card networks

Material for Review

If an Account Holder or potential Account Holder is going to see or read anything related to the Payment Card or Card Product, it needs to undergo the collateral review process. Please note, items should be submitted even if there is a question or concern that it may not be relevant.

The following are required to be reviewed for collateral approval:

  • Card Designs, Virtual, Physical, and Tokenized
  • Card Inserts
  • Marketing and Advertisements including websites/Subscriber landing pages, flyers, media releases, mailers, commercials (TV, Radio, Podcasts, Online, Media, etc.), and emails
  • Documents including Account Holder Agreements, Terms and Conditions (Terms of Use), Short Form Disclosures, Long Form Disclosures, Privacy Notice Form, Frequently Asked Questions, Privacy policy
  • Customer Communications/Dispute Resolution Material including IVR Flows, Response templates, Application screens for products, UX from mobile device App screens, Chat Responses, Call Scripts, Training Materials, Predetermined Responses/Scripts, Reference Documents

It is important that verbiage across all of these materials is clear and conspicuous for the Account Holder (and/or consumer) to understand the terms of, as well as general details around, the Card Product.

Review Process

Marketing materials cannot be published until the Subscriber’s Card Product Application to work with Highnote has been approved.

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Review Process Notes

Note the following regarding the review process:

  • Ensure your naming convention includes the name of your business and a brief description of the marketing item, for example, "Highnote.CardArt.pdf".
  • Materials are to be reviewed within five to 10 business days from the date of receipt confirmation by Highnote. Highnote often delivers marketing material responses sooner than the aforementioned time frame.
  • Materials are reviewed and approved by both Highnote and Partner Bank.
  • If any changes to the materials are required, such as wording or graphics, materials must be resubmitted for final approval prior to production and use.
  • A clean version, which when appropriate includes the approved date, must be sent back to Highnote for internal records and partner bank records.
  • Once approved, Highnote will respond back to the Subscriber with confirmation.
  • After approval, resubmission of materials are required when changes to the product or the information being communicated to the Account Holder is changed.
  • Resubmissions undergo the same five to 10 business day Service Level Agreement (SLA) timeframe.

General Guidelines

General guidelines for marketing and collateral are included in this section. It is the responsibility of the Subscriber to ensure the submitted marketing materials comply with UDAP/UDAAP, CAN-SPAM, and any other applicable regulations.

What to do

  • Ensure all marketing materials are clear and conspicuous. Be mindful of the size of the text and placement of disclosures and terms and conditions.
  • Ensure the Program name and Network name the same text size.
  • Ensure Program name utilizes proper capitalization and punctuation follow the approved Program with Highnote and the partner bank. For example, “Prepaid” instead of “Pre-paid” or “PrePaid”.
  • For Mastercard Debit cards, “debit” should be utilized if listed on the front of the card with the Mastercard logo.
  • Ensure card details are reflective of the approved Program with Highnote and the partner bank.
  • The Bank/Lender Issuing Statement must be included on any materials where the Card is shown or referenced.

What not to do

  • Include unfair, deceptive, abusive acts or practices (UDAP/UDAAP) information.
  • Use language suggesting the Card or Product is a bank or offers banking services, exceptions apply for Demand Deposit Accounts (DDA).
  • Language that states digital or mobile banking is permitted.
  • Reference offerings the Product does not offer.
  • Say "free" or "no fees" when there is a potential for fees.

Use of “Bank” and “Banking”

Refer to the following guidelines on the use of "Bank" and "Banking" in Marketing and Collateral materials:

  • A bank is a financial institution licensed to receive deposits and provide other services such as mortgage loans and individual retirement accounts. A chartered bank is a financial institution in the business of providing monetary transactions, such as safeguarding deposits and making loans.
  • “Bank” and ”Banking” cannot be used in any URL’s, documents, marketing materials or any other customer facing materials that would represent the Subscriber as a licensed bank.
  • The Subscriber must clarify the program is a FinTech and make the distinction that it is not a bank in all publications and materials. Banking services are provided by the partner bank.
  • Marketing materials cannot use language stating, for example, “opening a [Subscriber] bank account” or “how to open a bank account with [Subscriber].” Instead an option would be to say, "open an account through [Subscriber]."
  • Google search results must place a statement on Google or other ads that banking services are provided by Partner Bank.
  • Frequently Asked Questions (FAQs) must have a section that explains that accounts are held at the partner bank.
  • During account set up, there must be a clear and prominent statement to inform consumers that your company is a FinTech, not a bank, and banking services are provided by Partner Bank.
  • Company description must be clear that you are not a bank. It is suggested to put a “What is [Company Name]” section in the FAQs.

Please note, General Purpose Reloadable Cards are not considered Demand Deposit Accounts. Though they may offer many of the features of a Virtual DDA, they are not labeled nor considered a DDA as there are limits associated with the Card Product and check writing capabilities are not provided.

Issuing Statement

Issuing statements are required to appear anytime the Card Program or the Network is identified or displayed in any form of marketing materials. A Subscriber can work with Highnote and the partner bank to request a variance from the Network.

Mastercard

This card is issued by [Bank Name], Member FDIC, pursuant to license by Mastercard.

Visa

This card is issued by [Bank Name], Member FDIC, pursuant to a license from Visa U.S.A. Inc

General Guidelines for Issuing Statements

  • When displaying Partner Banks, naming convention are to abide by approved formatting.
  • Similarly, if there is mention to the Partner Bank as a corporate organization, Highnote can provide an approved description.
  • For websites, the issuing statement must appear at the bottom of each website page where the Card Program or Network is identified or displayed.
  • For In-App/Virtual Cards, the issuing statement can be displayed on the app screen where the card, Card Program, or Network is identified. Other location options for the issuing statement include a link on the screen where the card, Card Product, or Network is mentioned that directs the customer to the issuing statement or an icon on the screen where the card, Card Product, or Network is mentioned in which the customer can touch or hover that displays the issuing statement.
  • For Commercials, the issuing statement must appear at the end of the commercial.
  • For Physical Cards, the issuing statement must appear on the physical card.
  • For Emails, the issuing statement must appear at the bottom of each email.

Registered Trademark Symbol

At the first mention of the network (Mastercard, Visa, or Discover), the registered trademark symbol (®) must be present. The registered trademark symbol (®) may stop being used when the network is mentioned again in the same document. Brand marks may not be used in place of a brand name.

Trademark Statement

The Trademark Statement should appear below the Issuing Statement on non-card materials that reference the card product.

Mastercard

Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Visa

Visa is a registered trademark of Visa, U.S.A. Inc. All other trademarks and service marks belong to their respective owners.

Lotteries, Sweepstakes, and Contests

A Card Product cannot participate in any type of lottery, sweepstake, or contest without the express permission of Highnote, the Partner Bank, and Card Network brand.

Common definitions to consider when evaluating lotteries, sweepstakes, and contests:

  • Lottery is a promotion that will be considered a lottery if it has, consideration to enter, chance and/or a prize.
  • Sweepstake is a random drawing or a prize.
  • Contest is a true competition, skill replaces chance, such as a best photo contest.

The FDIC and networks have strict guidelines relating to these practices. See FDIC Federal Deposit Insurance Act for more information.

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